Plamen Ivanoff is the Executive Chairman and Co-Founder of i-intro®, a structured methodology and technology platform designed to help recruitment business owners transition from transactional contingency recruitment to strategic Retained partnerships.

He also serves as Executive Chairman of GrassGreener.Global , an award-winning executive search and selection firm.

Plamen’s expertise comes from decades of hands-on experience building and transforming recruitment businesses. He has guided hundreds of recruitment and executive search firms through complete business model transitions, helping them increase average fees, improve cash flow and build stronger client relationships through structured Retained delivery.

Under his leadership, i-intro® has supported thousands of recruiters and more than 400 recruitment firms globally to win over £300 million in Retained Recruitment fees while achieving industry-leading candidate Retention outcomes.

Plamen is widely recognised for his strategic approach to redefining traditional recruitment models, shifting agencies away from transactional placement toward consultative, long-term client partnerships.

His thought leadership continues to shape how forward-thinking recruitment agencies compete and grow in an evolving market.