GrassGreener Europe (Eli Barenholz)

€1.2M Revenue with a 3-Person Team and 98% Retention

Snapshot

• Client: Eli Barenholz, GrassGreener Europe 
• Team Size: 2 consultants and 1 assistant 
• Start Date: November 2014 
• Key Results: 
• €1.2M revenue in 2 years 
• 98% placement retention 

The Problem

Eli wanted to grow revenue without increasing headcount.

But the existing model created limits:

• Heavy reliance on contingent work 
• Revenue tied to volume, not value 
• No structured framework to support retained conversations 
• Difficulty scaling performance with a small team 

Working harder was not the solution.

The structure needed to change.

What Changed

With i-intro®, Eli implemented a structured retained recruitment model supported by:

• A clear methodology for client engagement 
• A more consultative positioning 
• A framework to support higher-value conversations 
• Ongoing training and support to strengthen execution 
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This allowed the business to increase output without increasing complexity.

The Result

• €1.2 million in fees over two years 
• Achieved with just 3 people 
• 98% placement retention after 12 months 

The Commercial Impact

1. Revenue growth without headcount growth
More output per assignment, not more activity.

2. Stronger client outcomes
Retention became a measurable, valuable metric.

3. More resilient business model
Less dependency on low-commitment roles.

Key Insight

Scaling a recruitment business is not about adding people.

It is about increasing the value and structure of each assignment.

Client Perspective

“Over the last two years, we’ve written around €1.2 million… and we’re still just two people and one assistant.” 

“You’re buying the tools to change your business… and move from contingency to retained search.” 

i-intro® helps recruitment agencies implement a retained recruitment model that improves revenue, retention, and control.